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Specialists to the Independent Trade in KZN.

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Sales, Merchandising & Promotions

Process Sales is an integrated sales, merchandising and promotions agency. Since 1997 we have specialised in representing medium to large sized manufacturers within KZN to the wholesale, formal independent trade channels. We have successfully grown a number of well-established brands including Imana Foods, Dynamic Brands, Marico, Mr Sweet, Candy Tops, Noodle King and Freedom Stationery. 
In addition, we have represented Principals in other categories such as bakery, IQF, CSD, general merchandise and personal hygiene.

Please visit for important information regarding COVID-19.

About Us

About Us

Introduction to Third Tier

What is
Third Tier?

Third Tier is the name we utilize for customers who do not have direct accounts with manufacturers and who purchase their goods from cash and carry’s / independent traders.


Commonly Known As:

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Informal Retail

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Spaza Traders

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Tuck Shops

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Mom & Pop Stores

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Our Footprint

Process Sales has an extensive coverage of the KZN region from Kokstad in the South to Pongola in the North and inland as far as Newcastle. Our Area Sale’s Managers service all the stores in their respective areas (see interactive map for ASM’s and areas) based on a four weekly call cycle.

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Our 6 Core Principles

We pride ourselves in our core principles.


Principle 1

Principals mandates must be adhered to.


Principle 4
​​​​We will drive sales out of till (Not sell in).


Principle 2

We will not overstock the trade – even to hit budgets.


Principle 5

We will achieve budget by focusing on out of till sales not stock sold in.


Principle 3

We will not list products in stores where they will not sell.


Principle 6
​​​​​​We will be proactive in driving Principals' profitability (volume x margin – cost). 

Justice Nkhumishe
Sales Director | Imana Foods.


Process Sales have been loyal service providers to Imana Foods for more than fifteen years. It is very important for us as a business to align ourselves with service providers who are compatible with us and share in our dream. 

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