Demand creation and achieving pull through in our wholesale, C&C and Formal Independent Trade customers is an increasingly important strategic focus.
Introduction to Third Tier
What is Third Tier?
Third Tier is the name we utilize for customers who do not have direct accounts with manufacturers and who purchase their goods from cash and carry’s / independent traders.
They go by various names; Informal Retail, Spaza Traders, Tuck Shops, Hawkers or Mom and Pop Stores.