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Our Services
Third Tier
Demand creation and achieving pull through in our wholesale, C&C and Formal Independent Trade customers is an increasingly important strategic focus.
Introduction to Third Tier
What is Third Tier?
Third Tier is the name we utilize for customers who do not have direct accounts with manufacturers and who purchase their goods from cash and carry’s / independent traders.
They go by various names; Informal Retail, Spaza Traders, Tuck Shops, Hawkers or Mom and Pop Stores.
Third Tier?
THIRD TIER
Supermarkets, Tuck Shops, Spaza Shops & Hawker trade
PROMOTIONAL ACTIVITY
Consumer competitions are a great way to gain awareness and excitement in-store. These can be small prizes - Buy and stand a chance to win
CALL FREQUENCY
Fortnightly, monthly or
as appropriate
REWARDS PROGRAM
These stores are a great way to gain brand awareness either through permanent signage or complete painting (branding)
CALL MECHANICS
Order book, POS, Merchandising, Ranging & Specials
PRESENCE IN THIRD TIER
Create pull through from wholesaler. Ensure correct product offering / ranging at all levels of trade. Branding / marketing of product to the lower LSM
Third Tier Strategy
In line with our Principals we strive to not overstock our customers but to ensure there is a constant stock-turn by creating downstream demand
Our dedicated third tier teams call on a minimum of 120 customers per month adhering to a
pre-determined call cycle
Our in-field sales personnel identify key third tier customers (our customer’s customer) and work with them to ensure they are carrying the right product range and stock levels and that their pricing is correct for their target market
Our promotions activation team also run incentives for them which drives demand and sales out of till for our customers
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